Crisis Management and Media Handling

Aim of the course

A highly interactive training where participants will be preparing communiques, face journalists and cameras, participate in a desktop exercise of emergency response and write their own action plans to improve existing systems.

Objectives:

Upon completion, successful participants will be able to:

• Predict the probability of an event becoming a crisis 
• Perceive the value of effective Crisis Management to safeguard the continuity of the organization  
• Organize an Emergency Response Center to best fulfil its purpose 
• Create an Emergency electronic library to support decision making in the ERC 
• Design and conduct drills within the organization to train not only the ERC personnel but every staff member 
• Draft and present comprehensive press bulletins 
• Write “stonewalling” answers and communicate them to company personnel to avoid uncontrolled information circulation 
• Write scenarios and conduct desktop exercises with or without the assistance of a QI 
• Assess adequacy of messages prepared by subcontracting media handlers  
• Feel more at ease in front of cameras and journalists  
• Evaluate their performance through videoed exercises  

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